Pregnancy Care
If you're a new or soon-to-be parent, Blue Cross Complete of Michigan can give you the resources, support and information you need during your pregnancy and after your baby is born.
If you're a new or soon-to-be parent, Blue Cross Complete of Michigan can give you the resources, support and information you need during your pregnancy and after your baby is born.
Join Now
You can join Bright Start by calling 1-888-288-1722 and selecting option 2. We’re available from 8 a.m. to 4:30 p.m. Monday through Friday. TTY users, call 1-888-987-5832.
You need the right care and support to help you have a healthy pregnancy and baby. That’s what our Bright Start maternity program is all about. Plus, you can earn rewards through the program.
Our Bright Start team is here to help you:
If you don’t want to be a part of this program — or if you leave the program after you sign up — it will not change your benefits.
It also will not change the way Blue Cross Complete or the Michigan Department of Health and Human Services treats you.
Our Bright Start team can help you choose a health care provider who is right for you and your baby.
The team can also help you:
Rewards
Here are some of the rewards available through the Bright Start program:*
*Reward applies to each completed screening. Certain restrictions apply. For more details or to find out about all available rewards for being in the program, please call the Bright Start team at 1-888-288-1722 and select option 2. We’re available from 8 a.m. to 4:30 p.m. Monday through Friday. TTY users, call 1-888-987-5832.
People who enroll in Bright Start can also get:
Bright Start guide
The Bright Start guide (PDF) is filled with important information for people who are pregnant and new parents. You can use this while working with your nurse or care coordinator to get all the help and support you need. The guide covers things like:
Download the Bright Start guide (PDF).
Keys to Your Care®
This is a text messaging program to help you have a healthy pregnancy and baby. We’ll send you text messages every week during your pregnancy and for the first few months after your baby is born.
Text messages cover things like:
Text BCCMOM to 85866 to join the Keys to Your Care program. Or, call our Bright Start team at 1-888-288-1722 and select option 2. We’re available from 8 a.m. to 4:30 p.m. Monday through Friday. TTY users, call 1-888-987-5832.
Doula services
Doulas give physical, emotional and educational support during pregnancy, labor and delivery, and after birth. Before birth they can make sure you have all the information you need and that you feel prepared for your new baby. During birth, they can make sure you’re comfortable while providing emotional and labor support. After birth, doulas can help with newborn care and breastfeeding.
You can receive up to 12 total visits from a doula during the pregnancy and postpartum periods, and one additional visit for birth. Doula services should be provided in person. However, prenatal and postpartum services may be delivered via telehealth. Visit our Find a Doctor page to find a doula in your area. Or call Bright Start at 1-888-288-1722 and select option 2. We’re available from 8 a.m. to 4:30 p.m. Monday through Friday. TTY users should call 1-888-987-5832.
CenteringPregnancy
CenteringPregnancy® is group prenatal care. Families participating in CenteringPregnancy will attend group sessions with other pregnant people with similar due dates. Pregnant people and support partners are educated on childbirth, nutrition, exercise, stress management, breastfeeding, parenting and contraception. Group sessions are 90 to 120 minutes long.
You can attend up to 12 in-person group sessions per pregnancy. Group sessions are in addition to and don’t replace prenatal physical visits. One of the 12 group sessions may be provided with the postpartum visit. For more information, call Bright Start at 1-888-288-1722 and select option 2. We're available from 8 a.m. to 4:30 p.m. Monday through Friday. TTY users, call 1-888-987-5832.
Pregnancy resources
Parent support groups
Parent support groups (PDF) contains a listing of social support groups across the state. Topics include breastfeeding support groups, mentoring programs, parent groups and mental health support.
Pregnancy+ app
Download the Pregnancy+ app to receive articles and health care tips throughout your pregnancy. You can also view interactive 3D models to track the development of your baby. Michigan Medicaid users will have access to information about state programs, breastfeeding resources and support, and mental health resources.
Important things to do before you leave the hospital:
The Maternal Infant Health Program is Michigan's largest home visiting program. If you’re pregnant, you may be able to receive services at no cost to you through the MIHP. These services may be provided by a social worker, a nurse, a nutritionist or other health care provider. Services may include home visits, education and information on pregnancy and postpartum care, community resources and referrals, rides to the doctor and classes about childbirth and parenting.
If you're interested in receiving MIHP services, call 1-888-288-1722. For more information, visit michigan.gov/mihp.
How does MIHP help pregnant people and their babies?
Pregnant people in MIHP will get access to transportation, WIC and childbirth or parent education classes. Pregnant people will also get home visits from a health care professional (like a nurse or social worker). The health care professional will:
We know how important preventive dental visits are for pregnant people. All Medicaid members ages 21 and older and Healthy Michigan Plan members ages 19 and older have dental coverage through Blue Cross Complete.
Don’t forget that healthy teeth are an important part of a healthy pregnancy. Periodontal disease is prevalent in pregnant people and can lead to many health complications. Keep periodontal disease under control by following these tips:
If you're under 21, your dental benefits are provided through the Healthy Kids Dental program. To select a dental provider, call Blue Cross Blue Shield of Michigan at 1-800-936-0935 or visit bcbsm.com/healthykids. Or, call Delta Dental of Michigan at 1-866-696-7441 or visit deltadentalmi.com.
For help finding a network dentist in your area, visit our Find a Doctor page or call 1-844-320-8465. TTY users should call 711.
The time after you have your baby is called postpartum. Try to take it easy for the first few weeks after giving birth. You can get help from family and friends while caring for your baby. Before you leave the hospital, you should be given discharge instructions about health care for you and your baby.
Check out the Bright Start guide (PDF) to learn more about postpartum care, and how you can earn rewards.