Pregnancy Care

If you're a new or soon-to-be parent, Blue Cross Complete of Michigan can give you the resources, support and information you need during and after your pregnancy.

An expectant couple embrace
An expectant couple embrace

Bright Start® Maternity Program

pregnant woman gets checkup from doctor

Join Now

You can join Bright Start by calling 1-888-288-1722 and selecting option 2. We’re available from 8 a.m. to 4:30 p.m. Monday through Friday. TTY users, call 1-888-987-5832

You need the right care and support to help you have a healthy pregnancy and baby. That’s what our Bright Start maternity program is all about. Plus, you can earn rewards through the program.

Our Bright Start team is here to help you:

  • Learn more about the care you need before and after your baby is born
  • Set up health care visits
  • Find health care providers who are right for you and your baby
  • Connect to local resources
  • Learn more about our plan’s benefits and services

If you don’t want to be a part of this program — or if you leave the program after you sign up — it will not change your benefits. 

It also will not change the way Blue Cross Complete or the Michigan Department of Health and Human Services treats you.

How can Bright Start help me?

Our Bright Start team can help you choose a health care provider who is right for you and your baby.

  • If you need help finding a provider that’s right for you, call Customer Service at 1-800-228-8554 24 hours a day, seven days a week. TTY users, call 1-888-987-5832. Or visit our Find a Doctor page to search for a doctor in your area.

The team can also help you:

  • Learn about prenatal vitamins — like folic acid (a B vitamin) — and eating right. 
  • Get the dental care you need to help take care of your teeth and gums during pregnancy.
  • Connect to resources to help you have a safe pregnancy and a healthy baby.
  • Sign up for childbirth classes and other health education classes.

Bright Start guide

The Bright Start guide (PDF) is filled with important information for people who are pregnant and new parents. You can use this while working with your nurse or care coordinator to get all the help and support you need. 

Cover of the Bright Start Maternity guide from Blue Cross Complete of Michigan
  • Your benefits and rewards
  • Warning signs that you need medical care right away
  • When to set up prenatal care visits 
  • Finding a provider that is right for you
  • What to expect during each stage of pregnancy
  • Vaccines (shots) to help protect you and your baby from illnesses like the flu and whooping cough
  • Tips to protect your physical and dental health during pregnancy
  • Getting ready for labor and delivery
  • Postpartum care and what to expect after delivery
  • Caring for your new baby

Bright Start benefits

Bright Start® Maternity Program

pregnant woman gets checkup from doctor

Join Now

You can join Bright Start by calling 1-888-288-1722 and selecting option 2. We’re available from 8 a.m. to 4:30 p.m. Monday through Friday. TTY users, call 1-888-987-5832

You need the right care and support to help you have a healthy pregnancy and baby. That’s what our Bright Start maternity program is all about. Plus, you can earn rewards through the program.

Our Bright Start team is here to help you:

  • Learn more about the care you need before and after your baby is born
  • Set up health care visits
  • Find health care providers who are right for you and your baby
  • Connect to local resources
  • Learn more about our plan’s benefits and services

If you don’t want to be a part of this program — or if you leave the program after you sign up — it will not change your benefits. 

It also will not change the way Blue Cross Complete or the Michigan Department of Health and Human Services treats you.

How can Bright Start help me?

Our Bright Start team can help you choose a health care provider who is right for you and your baby.

  • If you need help finding a provider that’s right for you, call Customer Service at 1-800-228-8554 24 hours a day, seven days a week. TTY users, call 1-888-987-5832. Or visit our Find a Doctor page to search for a doctor in your area.

The team can also help you:

  • Learn about prenatal vitamins — like folic acid (a B vitamin) — and eating right. 
  • Get the dental care you need to help take care of your teeth and gums during pregnancy.
  • Connect to resources to help you have a safe pregnancy and a healthy baby.
  • Sign up for childbirth classes and other health education classes.

Bright Start guide

The Bright Start guide (PDF) is filled with important information for people who are pregnant and new parents. You can use this while working with your nurse or care coordinator to get all the help and support you need. 

Cover of the Bright Start Maternity guide from Blue Cross Complete of Michigan
  • Your benefits and rewards
  • Warning signs that you need medical care right away
  • When to set up prenatal care visits 
  • Finding a provider that is right for you
  • What to expect during each stage of pregnancy
  • Vaccines (shots) to help protect you and your baby from illnesses like the flu and whooping cough
  • Tips to protect your physical and dental health during pregnancy
  • Getting ready for labor and delivery
  • Postpartum care and what to expect after delivery
  • Caring for your new baby

Bright Start benefits

Have you had your baby?

Important things to do before you leave the hospital:

  • Enroll your baby in the Blue Cross Complete health plan. You can call us at 1-800-228-8554 24 hours a day, seven days a week. TTY users, call 1-888-987-5832.
  • Contact your Medicaid caseworker to complete enrollment for your baby. 
  • Set up health care checks for your baby. 
    • Your baby should be seen by a health care provider three to five days after birth. The next health care check should be two to four weeks later. Check the Bright Start guide (PDF) to find out more about: 
      • Setting up provider visits for your baby
      • Keeping your baby’s vaccines (shots) up to date
      • Getting your baby tested for lead poisoning — even if your baby seems healthy.
  • Call Women, Infants, and Children (WIC) — the supplemental nutrition program — to let them know you had your baby and sign up for the program. WIC can also help with breastfeeding.
  • Set up a visit with your health care provider for your postpartum visit. It must be seven to 84 days after delivery to get the CARE Card rewards.

Have questions? We can help.

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